{
    "componentChunkName": "component---src-pages-archive-js",
    "path": "/archive/",
    "result": {"data":{"allMarkdownRemark":{"edges":[{"node":{"frontmatter":{"date":"2024-04-14","title":"Content Marketing Principles for Business","tech":["Content Marketing","Semrush Tools","Sales"],"github":"","external":"https://static.semrush.com/academy/certificates/1b7fcb7245/chandrika-deb_11.pdf","company":"Certification"},"html":"<p>Understood business goals of content marketing focusing on how to research, create, &#x26; tailor right content for desired audience</p>"}},{"node":{"frontmatter":{"date":"2024-04-13","title":"Google Analytics 4 (GA4)","tech":["GA4","Digital Marketing","Insight Generation"],"github":"","external":"https://skillshop.credential.net/b378d522-b9ba-4610-8783-22b4a9f34332","company":"Certification"},"html":"<p>Understood how to set up and structure a property, and use various reporting tools and features for better marketing decisions</p>"}},{"node":{"frontmatter":{"date":"2024-02-15","title":"Google Ads Display","tech":["Display Ads","Digital Marketing","Campaign"],"github":"","external":"https://skillshop.credential.net/9b32f9c9-0332-4b0d-982c-29a78b3d3e80","company":"Certification"},"html":"<p>Understood to develop effective Display Ads strategies and campaigns that achieve specific marketing goals like awareness, action, retention, and budget</p>"}},{"node":{"frontmatter":{"date":"2024-02-01","title":"Copycat Packaging in Consumer Products","tech":["Marketing Ethics","FMCG","Brand Identity"],"github":"","external":"https://docs.google.com/presentation/d/1BhfDchTWfW0CFPsikQ2Ur_45HVbObBT5HPnSpcTXzAU/edit?usp=sharing","company":"Project"},"html":"<p>Why do companies, even big brands like Tata Skye indulge in Copycat Packaging? A deep dive.</p>"}},{"node":{"frontmatter":{"date":"2023-11-20","title":"Repositioning of Tata Structura in Retail","tech":["Brand Repositioning","Brand Elements","Content Marketing"],"github":"","external":"https://docs.google.com/presentation/d/1JjfyBadKZe2tgKaYhVG4DMDqIAtVOFSaxZpkZAkbGfk/edit?usp=sharing","company":"Project"},"html":"<p>How to reposition hollow structural tubes brand in retail using its brand elements, content marketing, and several online/offline touchpoints</p>"}},{"node":{"frontmatter":{"date":"2023-08-20","title":"Tata Steel: Steel-a-thon 2023 (Business Track)","tech":["Strategy","Marketing","Sustainability"],"github":"","external":"https://docs.google.com/presentation/d/1BoHWWokNWOHcMYUhMUO4taLX_-Plec2bfrswio2Wa2A/edit?usp=sharing","company":"Case Competition"},"html":"<p>Determining Brand Positioning for new Tata Tiscon Rebar through Electric Arc Furnace (EAF) route or Green Steel</p>"}},{"node":{"frontmatter":{"date":"2023-08-01","title":"Avalon Consulting: Sun Tzu Case Study 2023","tech":["Consulting","Issue Tree","CPVC/UPVC Industry","Market Entry"],"github":"","external":"https://docs.google.com/presentation/d/1gpdKIeqhw4rpUXoTCgbmC8WMSSU-B2uOYhLG_6__wOs/edit?usp=sharing","company":"Case Competition"},"html":"<p>Can a hypothetical company Prime Corporation enter the CPVC/UPVC market succesfully?</p>"}},{"node":{"frontmatter":{"date":"2022-06-12","title":"Six Sigma: Green Belt","tech":["DMAIC","TQM","Process Improvement"],"github":"","external":"https://drive.google.com/file/d/16brJRCuvKbyYp7MZgq7TMlWWO5X5BTQ9/view?usp=sharing","company":"Certification"},"html":"<p>Understood the fundamentals of Six Sigma along with project implementations</p>"}},{"node":{"frontmatter":{"date":"2021-04-20","title":"Personal Website","tech":["JavaScript","GraphQL","Gatsby"],"github":"https://github.com/chandrikadeb7/chandrikadeb7.github.io","external":"https://chandrikadeb7.github.io","company":"Project"},"html":"<p>Personal portfolio website hosted on GitHub Pages inspired by Brittany Chiang's V4 template</p>"}},{"node":{"frontmatter":{"date":"2020-05-20","title":"Face Mask Detection using Deep Learning","tech":["TensorFlow","Keras","OpenCV","MobileNetV2"],"github":"https://github.com/chandrikadeb7/Face-Mask-Detection","external":"https://link.springer.com/chapter/10.1007/978-981-33-4673-4_49","company":"Project"},"html":"<p>A prototype to detect the presence of face masks in static images as well as in real-time video streams which was an essential in Covid era</p>"}}]}},"pageContext":{}},
    "staticQueryHashes": ["1994492073","2009693873","2031412112","3825832676"]}